Category: Blog (Page 17 of 30)

Heidi Hits the Town

Okay, how many times have you heard me say “I Love My Job!”?  Well, I just said it again though my head and stomach are a little worse for wear due to my jaunt on the town last night.  I’m gladly sluggin’ a sip of Pepto and poppin’ a few pain relievers as I jot down what I can recall about the evening.

It has been a while since I visited my local restaurants, and I was feeling the need to get out.  I knew it was going to be a long night, but lucky for me, the newest member of my intern entourage, Abbie, doesn’t drink and is an excellent driver.  I could call her an enabler, but let’s stay positive, shall we? 

She’s also a copious note taker on the mini-laptop she lugs around in her purse. Thank goodness. Otherwise, the many dishes we sampled would have been lost to the void created by combining alcohol with Ambien and this blog would be a lot shorter.

Our first stop was to attend the launch party for Local First’s Shift Ten event at El Chorro Lodge.  Ok, so we missed it by a week… the party is scheduled for next Thursday.  Oh well, I got to meet Executive Chef Charles Kassels  and we chatted a bit about his upcoming C-CAP (Careers through Culinary Arts Program) Heavy Medal competition.  The very funny bartender poured me my first glass of wine, and I asked the Chef about the unique addition of almond paste in the tasty crab cake I just tried.  Open mouth, insert foot!  “It’s a sweet corn sauce,” he told me.  Of course it is. And, it went beautifully with the red onions, carrots and pesto.  Off to see Chuck at Café  ZuZu.

I’d never met Chef Charles Wily before, and I had the perfect excuse to just drop in.  His Chef de Cuisine, Sean “Mad Dog” Currid, shot for the TV segment last week and left his cast-iron casserole dishes behind. I was more than happy to return them.  Chef Wiley was insanely busy, but he took the time to come out to talk with us twice.  Knowing how crazy things get, we appreciated the chance to talk with us. Even better, he whipped up some gorgeous dishes for us to try: chilled beet salad with goat cheese; gnocci with organic mushrooms, brown butter and parmesano/reggiano; fried green tomatoes with jumbo lump crab meat, and perfectly prepared orange and ginger seared Ahi.  All of this loveliness along with little Pinot Grigio was pure heaven. Time to go play with Eddie!

I adore Eddie Matney. He’s always smiling or trying to make me smile, and I learn something from him every time we meet.  One thing I know now, he likes girls in jeans, and his “House” is just as inviting as he is.  The place was packed!  We walked in the door, and he greeted us with a huge smile and a big hug.  Abbie grabbed the last two seats at the bar then ordered Cosmo for me and a bowl of the Lobster Bisque to share.  After greeting a few more guests, Eddie came by, asked a few questions about our tastes, and we were summarily served a wedge salad, his infamous Mo-Rockin’ Shrimp and marinated lamb chops which I’m polishing off right now for breakfast.  The cutie behind the bar made what I consider a superior Cosmopolitan (the ladies’ favorite drink), but I have no idea why or how he slipped me that second one. That’s my story , and I’m stickin’ to it. Off to see Pavle.

As stuffed as we were, I just really wanted to pop by, introduce myself, and reserve a seat for us this coming Sunday.  Pavle had been on the radio program, but it was the one I missed, so I wanted to thank him personally.  FnB was packed, too. He sat us down at their very groovy bar and brought me about two ounces of what I remember as home-made limoncello.  Yipes!  Seriously, it was very tasty, and I’m looking forward to sampling what I’ve only heard is outstanding fare and the service of exclusively Arizona Wines.

POSH or not to POSH. That was the question.  How could Abbie drive me past one of my most favorite people’s place of business like that? Well, she’s new to the gig, so we will forgive her.

I had pretty much peaked at Eddie’s House, and there was quite the raucous crowd in POSH so I sidled up to the bar for a quick night cap!  Joshua recommended a Blood and Sand, a gorgeous combination of Scotch, sweet vermouth, OJ and cherry brandy. That boy knows his nightcaps.  As good as I am, I couldn’t polish that one off, so I gave him an extra long, emotion filled, “I love you, man”  hug and asked the lovely, little  Abbie to take me home.  She makes a good DD.

As much as I’d love for this type of Thursday night to be weekly event, I just don’t think I can afford that much Tylenol.  It’s been a long time since I hit the town that hard, I don’t see it happening again soon.

I am making it a personal goal to visit one of our local independent joints each week.  I feel very lucky and blessed to be part of this community with restaurateurs who make such fantastic fare and our world a nicer place in which to live.  They deserve our support. 

So, I invite you, dear reader, to join me in this goal whether you are in Phoenix, LA, New York or Singapore. Pick just one place a week and go, and bring a friend. If you are strapped have an appetizer or tapas. Every little bit counts.

 Next week I plan to have recuperated enough to attend that Local First Event at El Chorro!  From there, I will pick a place to visit every Thursday night and tweet it. 

Finally, please drink responsibly (but if you can’t, I’ll give you Abbie’s phone number).

A Culinary Student in Lyon: Entry #10 – Au Revoir Lyon

Hello Soupers!

I can’t believe what I am about to write, but it has come to an end. I have finished my internship in Lyon. Just a few short months ago, I started out new to the country barely knowing a word of French and without any idea of where I might work. Now, here I am saying goodbye to my co-workers and my chef after one of the greatest experiences of my life.

Chef was not happy to see me leave. That is a victory in a way. He asked me to stay and continue to work for him here in France, but I need to return to my school and finish my culinary program. So, he has written me a letter of recommendation and bid me adieu. I have learned so much from him, and I will always be grateful that he took a risk on an American student that he had never met.

I will be returning home with a great education. I have learned so much. Of course, there is the language. While Chef was on vacation, I had to operate in the kitchen almost entirely in French. I became so much better at the language while he was gone that he seemed confused when he got back and didn’t need to translate his orders.

I have learned much about Lyon and especially the food. Food like Lyon Sausage served with a demi-glace or red wine reduction sauce; Quenelle (a type of dumpling made from ground seafood, chicken or beef mixed with a binding mixture and then poached in stock) served with a béchamel or fish sauce and very tasty with mushrooms, carrots and radish in the sauce; and Brioche au Praline just to name a few. They are all available just about anywhere in the city. One particular recipe I will take back with me is a delicious Tarte aux Pralines made with cream and pralines. It is very rich, very sweet, and very wonderful.

I have been to restaurants all over the city, and of course, some are better than others, but overall, the quality of food in Lyon is incredible. The best way to describe it is to discuss a few restaurants that I have been to recently with my good friend Emelie.

One was George Blanc’s restaurant which actually started as a brewery in 1836. I tried a main course of boneless rib steak served in a pan sauce, some crispy parsley on top and bone marrow along side. It came with macaroni and cheese and veggies. Emelie had a fish dish served in a pan. The waiter took the fish apart at the table and made a pan sauce right there. We both then ordered the crunch caramel butter surprise for desert. Despite its name, this is not the kind of treat you get a movie theater. The desert was a dome of chocolate mousse with a crunch caramel center and ganache covering it.

A few days later, we visited Grand Café des Negociants established in 1864. I was happy when Emelie chose it because I wanted to try it since I first saw the menu months ago, but it is not the kind of place you visit on your own. This is a place with some history, and you can see it in the details of the decor. I was inspired to perhaps design my future restaurant in the same manner.

 

With lots to choose from, I took on their Menu Lyonnais which comes with four courses. My first course was Pâté en Croûte Maison au Foie Gras et au Ris d’Agneau which translates as Pate of the House with Foie Gras and Sweetbreads. My second course was Quenelle de Brochet Artisanale, Sauce Nantua, Timbale de Riz which is Quenelle served with a Nantua sauce and rice. This delectable sauce had both button and oyster mushrooms, carrots, radish and zucchini. My third course was some delicious cheese Crevelle de Canut which is a really creamy cheese the texture of yogurt with fresh herbs mixed in. Finally, for my dessert I went the simple route, a traditional crème brulée with some berries.

I will also remember the people I have met and the personal experience that I have shared. For example, my friend Mathilde invited me to her family’s house over a weekend. Her home is in the town of Perouge and her house is over 200 years old. Her mom prepared a delicious meal. Her father enjoyed having another guy in the house as he has three daughters. We had a typical French dinner that lasted several hours then I took a walk around the town with her father. He showed me the history of the town down to the wells where they used to wash clothes and an old wine presser that they used to crush grapes. When we returned, we stayed up late into the night talking about the differences in culture between Americans and French. I worked with Mathilde for a while at the restaurant, and we were good friends from that experience, but meeting her family and sharing a meal with them in their home was one of my most special evenings in Lyon.

So now I am done with my internship, but this is not my last entry. I plan to do a bit of traveling for the next month. I hope you will indulge me as I relate my experiences as I visit different parts of Europe and describe the food I eat and the people I meet along the way. Who knows, I may just stop and see some of my fellow students – Julie Fiedler and Emily King (the DOD girls from Into the Soup – compete in a culinary competition in Austria.

Au revoir,

Coty

Read all of Coty’s experiences in Lyon by clicking here

The Land of Smiles – Revisited

by Peggy Markel

A woman soaks shark fins to place between bamboo mats. She can sell them to restaurants at $25 a pop. She wouldn’t if she knew better. A coconut shredder shreds coconuts continuously. The first press offers cream, the second press, milk. No green curry worth its ‘milk’ would be made with anything other than fresh. The next stand is heaped with unidentifiable greens. Many are from the basil family, holy and hairy. They are bunched up near their root companions, ginger, galangal, lemongrass and shallot. Flat baskets of chilis add spice to the view, while kafir limes and leaves give you a clue. Where am I?

An outdoor market in Thailand. With tasty ingredients like these, I can see why they call it the ‘land of smiles.’

There are five components to a dish; sweet, sour, salty, pungent (spicy), and bitter. They say if you eat all five in the same meal, your organs will be balanced and your senses too. Asian flavors zing and play merrily on the palate. They compliment each other well. What grows together goes together, and the list is long. Seemingly complex flavors come from very few ingredients. It’s quick and dirty–or rather, clean. Most dishes come together in a matter of minutes. Chopping and pounding are the real time consuming tasks here.

Arriving in Thailand was like being launched into sudden summer; the cooler season was lost somewhere over the international dateline. I found it straightaway in Bangkok in a refreshing spicy soup; Tom Yam Goong, with shrimp, lemongrass, ginger and kafir lime. Sour is the taste of spring in Thailand and deliciously medicinal. I loved exploring the cuisine from the base of fresh ingredients first, not from the familiar dishes themselves. The key players quickly made themselves known. Numero uno: Lemongrass.

Whether finely chopped or left in pieces, lemongrass is king. It marinates fish, flavors broths, and it’s the backbone of green curry. The long grassy leaves are a stomach tonic and can make a pleasurable tea. Dress it up with honey or a little sugar syrup, it becomes a sophisticated beverage to sip in the day. Add vodka and lime juice and call it ‘Thai Noon’at night. A thick layered stalk, lemongrass grows long and tall. The word alone conjures the sensation of a soft breeze from the Orient.

I found the mixture of lemongrass, ginger or galangal, shallot and chili to be the “mirepoix” of Thai cuisine. These base notes form the body of a dish, just like the holy trinity of carrot, onion and celery.

Fish sauce (a slow sun-baked elixir that drips from dried anchovies) is used for salt (make sure it’s at least 60%), and balances lime juice and stock (chicken or fish) which gives all those flavors a home. A touch of palm sugar balances certain dishes with a deep note that doesn’t say ‘sweet’. It says ‘peace’~ lets get together and create harmony. It can also mellow an over-the-top spiciness, so that the chili doesn’t dominate, but delights. Coriander root, seeds, and leaves, scallions, garlic, mint and tamarind take the dishes in various directions. It all makes sense once you start cooking, kind of like life.

Noodle pots are common on the street. It is often the cheapest and healthiest way to eat. Thai people will use chopsticks with noodles but prefer the fork and spoon for rice and accompanying dishes. Rice is a long discourse. But for the most part, they eat more glutinous ‘sticky’ rice in the north, and black, red, white, and mostly steamed white in the south. Older rice is preferable over new as they feel it has more flavor and depth.

 

Various forms of eggplant play an important role. The tiny pea eggplant cute, crunchy and bitter is used most often in a green curry with chicken. Ping pong eggplant, quick to cook, is sliced and added to various dishes and soups.

Thai basil, hot basil, and sweet basil are hardly anything like the basil we know and love, but it is a superhero in its own right. Pea vines and morning glory vines are actually a delicacy, sautéed with garlic and oyster sauce.

These rather exotic flavors reflect an exotic land. Thailand was never colonized and has the longest ruling Monarch. King Bhumibol Adulyadej (Rama IX) has ruled Thailand in a democracy since 1946. He is now 83 years old. The Royal family is well-loved and highly-respected. Worries abound that his passing could be the death of democracy in Thailand.

The elephant is the symbol of Thailand and a sign of strength and good luck (when the trunk is turned up). Elephant symbols are everywhere, which didn’t surprise me, but when I sat down for a three dollar foot massage one evening on the streets of Chang Mai, I didn’t expect to see one’s snout sniffing around me catching me unaware. A ‘mahout’ (elephant trainer) who had been quietly walking behind me (is there an elephant in the room?) shoved sugar cane into my hand. ‘Feed my elephant, feed my elephant, she’s hungry!’

I fed the very agile and nibbly snout a midnight snack, to which she promptly pooed and peed large amounts right in front of the ‘Heaven Hut’. Fifty cents went his way and I had a special moment right there, eye-to-eye with the elephant on the street and so did she. I considered it a good omen.

A longboat trip up the Mekong the next day took us to Chang Rai to a jungle retreat, complete with an elephant camp. We were able to spend more time with elephants and their babies, feeding the mothers green bananas. I learned that the previous evening’s entertainment was actually a common problem. Now that the logging industry has banned the use of elephants, mahouts are desperate to keep their elephants fed and working, so they hit the streets. At the Elephant Camp, they are developing a program where mahouts can actually come and be with their elephants instead of selling them to invest in more; thus, keeping mahouts and elephants off the street. I had no idea I was supporting abuse. I was appreciative of the lesson and now plan to donate in honor of their well-being.

Thailand has changed radically from my first visit twenty years ago. Old Bangkok is hidden amongst the lower level high rises, and the night bazaars are full of cheap nothings. I no longer saw street carts of deep fried beetles and tarantula. A tuk tuk (three wheeled motorcyle taxi) is more expensive than a taxi, and a night’s stay in a good hotel could seriously dip into a college fund. The floating market, one of Bangkok’s best, is more like a floating 7-11. People in the outlying areas seem to be more interested in goods, rather than fresh food. I made an assumption that this had to do with the addition of unsightly satellite dishes.

However, one tradition remains firm and that is giving alms. Up at dawn one morning in Luang Probang, in the neighboring country of Laos, a group of us gathered our sticky rice baskets and waited for the monks to proceed. The longest practicing monk is first in his monastery, not the eldest, and at the bottom of this hierarchy is the novice. Silently they approach in single file, their alms buckets slung across their shoulders. There are no words, only the sound of the lid as it slides off the bucket, as they go one by one, making room for a pinch of rice. The long road lined with devoted alms givers, fills their buckets. They do not grasp, they do not beg. The act of kindness and the opportunity to offer a gesture of generosity fills my own soul as the saffron procession fades into the distance.

In an ever-changing world, finding what still remains to be true is getting more difficult. Going straight to the market is the best place to start. A nation’s identity often lies in the gut of its people. Climate and location dictates what will grow in their soil, and the people choose what to harvest, cook, and eat.

Protecting a culture from losing its traditions is the very solution to a sustainable future, for them–and for us. Sticking with our true nature, one of kindness and generosity, and living with what comes naturally, will keep us in the flow of nature. Respecting simple ways and values will give us tools for living in a modern world and strength to face the changes.

Read more of our Travel Journals by Clicking here.

About Peggy Markel

Peggy Markel is the Owner and Operator of Peggy Markel’s Culinary Adventures. In 1993, she started The Ligurian School of Poetic Cooking (1993–2000), with Angelo Cabani, master chef and proprietor of Locanda Miranda in Tellaro, a small village on the Italian Riviera. For the past 17 years Peggy has traversed the Mediterranean and North Africa, from Elban fishing villages and Moroccan markets to the homes of Tuscan artisans and chefs, furthering her own exploration of culture and cuisine. “For me, a connection to real food is a connection to life.” Peggy’s journeys help people explore the cuisines of Tuscany, Sicily, Morocco, Almafi, and India.

Dining on a Dime: Eureka Grill in Suprise, AZ

Our last culinary adventure took place at the Eureka Grill in Surprise, AZ where we were pleasantly “surprised” by a fantastic lunch. Since we both tend to play in the east valley, we never dreamed that the west valley would be such a hot-bed of great restaurants, but Eureka Grill proved to be well-worth the drive out of our comfort-zones.

We decided to meet at Eureka Grill for lunch mid-week. The restaurant was still moderately busy despite the fact that we arrived after the peak lunch hour.

After much back-and-forth, we decided on our menu-picks; Emily opted for the herbed chicken breast sandwich with roasted sweet pepper, feta, and basil pesto, while Julie decided on the Portobello mushroom sandwich with grilled onion, roasted sweet pepper, Asiago cheese, and balsamic vinaigrette. Both of the sandwiches were served on a deliciously warm and chewy ciabatta roll and came with a choice of a side; Emily chose the seasoned fries, while Julie went for the house gazpacho. They were both totally satisfied with their decisions.

 The service was as impressive as the food. The owners are a constant presence in the dining area, and our adorable waiter kept our water glasses full through our entire meal. This can be a very difficult task considering we both guzzle water like it’s going out of style.

Since we both love our sweets, we budgeted our meal to include the chocolate pots-de-crème and boy–was it worth it! The rich, creamy dessert was the perfect ending to a great meal.

And are you ready for the best part? This wonderful lunch cost us just over $22! Looking at the bill made us feel like Archimedes when he discovered the method for determining the purity of gold and allegedly exclaimed, “Eureka!”

…Oh…it all makes sense now…

Click here for more DOD Features

Location

15332 West Bell Road
Suite 101, Surprise, AZ 85374-2463
(623) 374-4409

Heidi Swears by It: Beer Wars

Last night, on the advice of a friend, I watched the movie Beer Wars.

As our fans and listeners know, part of our mission at Into the Soup is to support chef driven restaurants and smaller, specialty food providers so that “dining doesn’t go the way of Wal-Mart.”

Beer Wars is about a portion of the food and beverage industry that is particularly difficult for the independent operator. Written, Directed and Produced by Anat Baron, a former executive who took on the beverage industry as CEO of Mike’s Hard Lemonade (and happens to be allergic to alcohol), Beer Wars describes the challenges faced by entrepreneurs as they work to get their superior products to market.

The biggest challenges come from the top three massive competitors Anheuser-Busch, Miller and Coors as they work to protect their 78% market share by crushing the smaller producers. This is done in any number of ways utilized by monopolistic corporations in any industry including aggressive, anti-competitive marketing; expensive legal actions; and copycat production. When they can’t beat the little guys, what do they do? They buy the brands and dismantle local production. This is not presented as a conspiracy, though. It makes me think of a line from Jurassic Park when discussing the dinosaurs attacking the smaller animals, “They just do what they do.”

A fair amount of time is spent on the three-tier system for alcohol distribution that was set up after prohibition to provide a separation of powers between the producers, distributors and retailers. While this system was initially set up to protect the industry and consumers, the movie makes the case that it is now an almost insurmountable barrier to market entry that supports the big three and is protected by an army of lobbyists in Washington, DC.

The film stands on its own as a rallying cry to support the folks out there struggling to bring quality beers to market so that those who like beer can enjoy brand variation. It also serves as a symbol for the struggles of all those small food producers who are fighting to get their products in front of consumers and those restaurateurs who are trying to build their unique businesses in a world where national (and international chains) are  spreading mediocrity into every community. For me, it shows why making a conscious effort to support these businesses is my duty as a culinarian and an American consumer.

For the business minded, the film also points out two of the great dilemmas of pursuing the American Dream. On one hand, it shows the small beer producer, whose business is growing, struggling with how to remain personal with his customers. Second, it shows the woman who is pounding the pavement every night and trying to raise money for her business during the day attempting to get help from the very powerful companies that are making life so difficult.  It raises key questions. Is it the ultimate dream to become one of the big boys, or cheer for joy when they come knocking?  Do you sell a portion of your dream just to survive?

To a struggling entrepreneur, Beer Wars is inspirational. Watching those folks wake up every morning to fight the good fight, gave me wind in my sails not only to fight to survive but to continue to help their cause. Bravo to Anat Boran for this entertaining, educational and engaging film. Check it out. I swear by it.

Eat Well, Live Well

Heidi

 

To learn more about Beer Wars and Anat, click here.

The Spicy Politics of a New Food Trend

words and photos by Melissa Muller Daka

In the fertile, tree-lined hills that surround Zemer, an Arab village in Israel, an aging Palestinian matriarch, Fataheyya Qaedan, has foraged for wild herbs with her female relatives since her youth. Among the edible delicacies that grow in the Levant, one aromatic shrub, called “za’atar” in Arabic, occupies a special place in her heart. But every time this grandmother treks up the hills to collect this coveted herb, she is breaking Israeli law, as she was unpleasantly reminded recently when bundles of za’atar were seized from her car by the police. She was fined 500 shekels, nearly $135.

Za’atar is a shrubby plant of the Labiate family, with soft, fuzzy leaves that have a pungent, earthy flavor; it is described interchangeably as a type of wild oregano, thyme or marjoram.  It is also the name of a spice mixture made from its dry leaves mixed with a variable mixture of salt, sumac and toasted sesame seeds. Throughout the Arab Levant and in some areas of North Africa, it is renowned for its distinctive taste and, according to folklore, is a strong memory booster.

A Palestinian woman in Israel gathers za’atar from her orchard

In Israel and the West Bank, za’atar also has a sociopolitical resonance far beyond culinary and nutritive realms. It has been a protected plant since 1977, when Israeli legislation made it illegal to pick it in the wild. Environmentalists claim that overharvesting has nearly denuded Israel of wild za’atar, and offenders risk fines of up to $4,000 or six months imprisonment for picking commercial quantities.

In the U.S., the popularity of za’atar is on the rise, and the spice is being revered for its distinctive taste. Little by little, za’atar is going mainstream. But in Middle Eastern homes, za’atar has a political significance that doesn’t cross borders.

Prior to the ban, za’atar already played an important symbolic role in Palestinian identity. Za’atar has been celebrated in the poems of the late Palestinian national poet Mahmoud Darwish and has been equated to “a symbol of the lost Palestinian homeland,” according to Omar Khalifah, a Palestinian-Jordanian Ph.D. candidate in Middle Eastern Studies at Columbia University.

Palestinians still forage for the herb in the wild because it remains an important symbolic role in their identity, said anthropologist Nasser Farraj, director of Palestinian Fair Trade, a company based in the West Bank that exports za’atar spice mixture. Farraj says the ban is a form of discrimination against Palestinians that has nothing to do with protecting the plant.  “It is a political issue, definitely not an environmental one,” he says. The ban is a “land control and land access issue,” that has transformed the traditional foraging and consuming the iconic herb into an act of resistance against Israeli authority.

Since the prohibition was imposed, the za’atar spice mixture has found its way into the Israeli marketplace, where it is sold to a Jewish clientele under the name “holy hyssop,” which appears repeatedly in the Hebrew Bible, most importantly in Exodus and the Psalms. Za’atar is now an integral part of Israel’s own culinary culture and is used by Israeli chefs and matriarchs alike.

Spice mixture “dukkah” with Za’tar, toasted sesame seeds, & sea salt.

Israeli native Snir Eng-Sela, chef-de-cuisine of Commerce Restaurant in New York City, uses fresh za’atar in everything from ceviche to marinades for lamb and fish to salads with parsley, lemon and pomegranate. He considers za’atar an “integral part” of the region’s food culture “in both Israeli and Arabic cuisines.”

Among Palestinians, though, little is taken at face value and even the consumption of food can be politicized. Farraj contends that occupation can take place even  “through our symbols,” and can be considered part of a “semiotic war” against Palestinians.

Elsewhere in the world, the political or cultural significance of za’atar simply doesn’t translate, even as it gains popularity among celebrity chefs and on the Food Network.  Andrew F. Smith, author of the books “Eating History” and “The Oxford Encyclopedia of Food and Drink in America,” notes that while every food item is entwined with culture, ethnic foods transported to a new environment tend to lose their original symbolism. He points to turkey, which in the U.S. has long been associated with our forefathers and national identity. Everywhere else in the world, it is “just another kind of meat to use for cooking,” he said.

While celebrity chefs across the nation from Emeril Lagasse to Jean-Georges Vongerichten now incorporate za’atar into their dishes, Smith points out that chefs are  usually “not interested in culture and politics,” they merely want to discover “new and unique” ingredients.

And za’atar fits that bill as a hitherto little-known Middle Eastern spice. Food trends in the U.S. result from a “culture of experimentation” and a “hunger among foodies” for “innovation and authenticity,” says Louise Kramer, communications director of the National Association for the Specialty Food Trade, the non-profit that runs the biannual “Fancy Food” trade shows. Za’atar, she posits, has all those ingredients.

Palestinian Bread Loaves topped with Za’atar and olive oil

But with za’atar, even its authenticity can be subjective. In Los Alamitos, Calif., Alicja Lombard runs a spice business called Awaken Savor. She produced her own mixtures after interviewing “what seems like hundreds” of Levantine matriarchs, but quickly discovered that “every grandmother has their own secret recipe, which they claim is the only real way to make the mixture.” As a result, she has five mixes: Syrian, Israeli, Jordanian, Turkish, North African and Lebanese, each tweaked a bit differently.

But no matter the recipe, Lombard learned that the dry spice is consumed daily in most homes of these regions and usually in the same way: It is served at breakfast in a small sharing dish, alongside some olive oil, with warm bread; it is also mixed directly with olive oil and rubbed onto small rounds of dough, then baked in wood burning ovens, resulting in a savory bread called manakeesh. Fresh za’atar leaves also are used as a stuffing for flat bread and also in salads.

Soufiane Lailani, a New York-based producer and importer of Moroccan food products, is in the beginning stages of bringing za’atar to the U.S. and expects that his firm, Alili Morocco, will carry the spice later this year. He is confident that za’atar is a “winner” not just because of its unforgettable taste, but because of the buzz over this new Middle Eastern spice, even on the Food Network. Within five years, he predicts, za’atar will “without a doubt” be a staple in “supermarket spice shelves around the country.”

 

For more on how spices have driven major events in history, check out The Spice Route, A History by John Keay by clicking here.

 

About Melissa

Melissa Muller Daka is a professional cook, writer and gastronomist who specializes in the diverse cuisines of the Mediterranean region. She holds a B.A. in Middle Eastern Languages and Cultures from Columbia University and a degree in Culinary Arts and International Breadmaking from the French Culinary Institute. At the age of 23, Melissa designed and developed “Osteria del Gallo Nero,” a Tuscan country-style restaurant in Greenwich Village, which she successfully owned & operated for the duration of the restaurant’s lease. Melissa and her husband, a CPA and fellow food lover, currently operate a private chef/catering business and are anticipating the opening of their new restaurant in Chelsea, New York City in the fall of 2010. In addition, Melissa is completing a Master’s degree at Columbia University Graduate School of Journalism, where she is focusing on the craft of writing about food and its relation to culture. To learn more about Melissa visit her website by clicking here.

 

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