by Chris Owen
I wish I could sit here and tell you that the cruise lines give discounts because they love certain groups of people and want to be nice to them, but that would be a lie. You may not like what I have to say about the reality of specials and discounts, but let’s face it—you want answers to your cruise queries and I think you can handle the truth!
So here it is folks: Cruise lines discount for one reason and one reason only, and that is to fill up the ships.
While safety will always be at the top of a cruise line’s agenda, occupancy is the second most important goal. They must sail with full ships to make the money necessary to provide all of the activities and services that their cruisers expect and desire. Empty berths simply don’t generate money. If you take off the rose-colored glasses for a moment and look at cruising from a business perspective, you’ll see that discounts and specials are strategically planned marketing ploys.
The big-name lines have done a great deal of research pertaining to cruise-demand patterns and have a pretty good idea of how any given cruise will sell. They know that for the most part, these demand patterns depend on a ship’s itinerary and the season during which the ship will be sailing. Of course, economic events, world-news, and other unpredictable factors can influence booking patterns.
Smart businesses are prepared for uncertain times, and cruise lines are no different. They understand that at the end of the day, everyone wants a good value. As your trusty cruise expert, it is my responsibility to remind you that “good value” and “cheap price” are not necessarily interchangeable terms. A cruise for $199 may sound like a steal, but a glance over the fine print will reveal that there are several hundred dollars in port charges, taxes and fees.
Many people (maybe even you) have fallen into the jaws of a menace to the cruise world: Discount internet cruise brokers. Lack of service, hidden costs and junk fees, bankruptcy, and unethical business practices were commonplace among these brokers who had truly become the shady used car salesman of the travel industry. Luckily, the tide changed in favor of the honest, hardworking travel agents when Royal Caribbean, a leader among cruise lines, announced that they were going to refuse to sell packages to organizations that they viewed as “card mills.”
Suddenly, travel agents were busy and back in the game as saavy cruisers realized that there was more to planning a successful cruise than just finding the rock-bottom price. A skilled travel professional has the ability and the resources to find and apply all discounts available to his or her clients without compromising their comfort or specific preferences. Still not impressed by the worth of a good travel agent? Get this: the discount internet cruise brokers watched for prices and discounts too, but they often pocketed any savings for themselves. Even customers who contacted the brokers requesting new, lower fares advertised on a cruise-line website were denied or ignored. How’s that for customer service?
In other words, smart travelers find and use a good travel agent, and one that specializes in cruises is preferable for those looking to jump ship.
The following discounts are the kind that a good travel agent will seek out to ensure that his or her client has the best experience possible:
Resident Discounts
Cruise lines do their homework and pin-point the states from which they are not drawing many passengers. People love to talk about their experiences and a cruise-vacation is quite an experience. Whether it’s around the office water cooler or in line at the grocery store, cruise-lines depend on cruisers to give mini-testimonials to further their reach. This is why cruise lines will often offer discounts to residents of states where the popularity of cruise-travel is lacking. They figure that if they can get people talking about their great experiences, more people are likely to literally “get on board.”
Royal Caribbean is the king of Resident Discounts while Princess comes in second with “regional discounts”. If you’re a Florida resident, who enjoys cruising, you’re in luck! The state that receives the most resident discounts is Florida. It really isn’t hard to see why: There are many ships, many people, and many opportunities for cruising.
Senior Discounts
The basic rule of thumb is that at least one guest in a cabin must be 55 or older to get a senior discount, but be aware that cruises are not like movie theatres; not every cruise line gives senior discounts. Even those that do, don’t give them all the time. Carnival, Royal Caribbean, and Celebrity are best known for giving senior discounts, but it’s often because they foresee problems with filling up the ship for a particular cruise. Don’t get me wrong though—senior discounts are not always last minute. These lines will sell senior-discounted packages in the beginning stages of booking as well.
Last Minute Deals
Don’t count on them. They exist for those who can sail with as little as 30 days notice. As recent as several years ago, you could rely on the existence of last minute deals to the point where you could book airfare for a particular cruise without actually buying the cruise until 30 days before sailing. Some risk-takers enjoyed this method of bargain vacationing, but these days, it’s likely that those risk-takers would be stuck with a suitcase full of Bermuda shorts and airfare to nowhere. Ships tend to sell-out early these days, but if you come across a last-minute deal—more power to you and enjoy your vacation!
Military Discounts
Like many major businesses, cruise-lines are sensitive to the importance of military service. If they can fill up ships while offering reduced rates to those who may have risked their lives for their country, they’re happy to do it. Carnival is most generous with this discount, but other lines do as well. Again, none of the cruise lines offers this discount all the time, on all sailings, but it never hurts to ask your travel agent if you qualify. Active or retired members can get this discount for their entire cabin and sometimes even an additional cabin with proper military ID.
Past Guest discounts
This is a very popular, common and appropriate discount. The cruise lines want to keep you coming back and will often make it worth your while to sail again and again with them. Perks, amenities and even different pricing are afforded to repeat guests. After you’ve sailed a line, you become a “past guest.” Record your past guest numbers and be sure they are entered into your bookings. Your good travel agent will keep these on file and use them to your advantage.
How to find out about the deals?
I know it can be a hassle, but sign up for everyone’s mailing list. Get an email address other than the one you use for your regular daily email. Go to every cruise line website and sign up for their mailing lists. You will be the first to know of specials, discounts and extra-value sailings being offered, but be aware that you will also receive a great deal of spam as cruise lines sell your email address to other companies.
About Chris Owen
Chris Owen is a travel writer, blogger and agent from Orlando Florida charged with sharing frank, inside information on cruise vacations with travelers. A graduate of Washburn University in Topeka Kansas, Chris moved to Florida after successful careers in the restaurant and newspaper business to focus singly on travel with a concentration on cruise vacations. Certified a Master Cruise Counselor by the Cruise Lines International Association, Chris can be found via his popular cruise vacations column on Examiner.com, through his blog, ChrisCruises.net and on his long-running cruise information website, YourCruiseDream.com.
Email Chris: Chris@YourCruiseDream.com
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